IESB is a college in Brasilia - Brazil, with 4 campuses and more than 2.000 employees.

The demand was to create a campaign to reach all the employees and inform them the offer of an insurance perk in different models.

The whole project encompassed the following:

• Creation of a marketplace on the internet and a hot site to host all the employees and of course It would facilitate their choice of insurance

• Producing all the communication prior to the launch of the site - Teaser

• Creating printed material to support such campaign

• Developing the customer support

Outcome: More than 75 % of the employees subscribed to the insurance policy in the first phase and 10% more in the second phase.