The idea was to make the brand tangible so the practitioners will always keep Mainland Sleep share of Mind. 

The pillow shape brochure as well as the stress-reliever pillow was concivied to resemble a good night of sleep.

The Box was the receipient of the merchindise that symbolized a present box for the practitioners.

The combination of printable material and online campaigns resulted in the referral growth from 375 to 517 in a 4 month campaign.