The Online Physician Event was developed to bring up awareness among practitioners for OSA and the new guidelines for Home Sleep Apnea Test in BC.
The main goal was to reach out to as many primary care physicians as possible and have between 20 to 30 participants on the event.
Many online tools were developed to help advertising the event. landing pages, email marketing, and a registration form were used in this campaign.
The results were incredible with outstanding engament troughout the campaign.