The TASSBike project was structured to meet the needs of a broker insurance company (TASS Brasil) to sell Online Bycicle Insurance

First, we did a market search to prepare the ground and seek an insurance company to join the project.

Then, after presenting to Porto Seguro, one of the biggest insurance companies in Brazil, we got their support and investment to start the project.

After the project approval, we went hands-on to construct all the elements:

• Install project management tasks

• A site with mobile responsiveness

• Create a digital and commercial campaign

• Design all merchandise items

• Hire some representatives

In 1 year there were 25 bike stores participating and selling out the insurance; 500 bikes insured and more than 3.000 people registered in the Program.